Important information for your use of our website.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.mybluestarinsurance.com (the “Site”).
Personal information we collect.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
“Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
In addition, if you pay your bill or make another form of financial transaction with the Site, we collect certain information from you, including your name, billing address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Purchase Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Purchase Information.
Additional data collected through advertising and attribution technologies.
We work with third-party advertising and attribution partners, including iHeart Media and its technology partner ArtsAI (Adxcel Inc. dba ArtsAI), to measure the reach and effectiveness of our digital advertising campaigns. These partners operate tracking pixels that may be loaded when you interact with our Site or with advertisements served on our behalf. Through these technologies, the following additional categories of information may be automatically collected:
Location Data
IP address
Latitude and longitude coordinates and associated confidence factors
Connection type (e.g., cable/DSL, cellular, corporate, dial-up)
User connection classification (e.g., residential, business, college, government, military, library)
ZIP code, city, and Designated Market Area (DMA)
Time zone
Internet Service Provider (ISP)
Autonomous System Number (ASN)
Device Data
Hardware type
Operating system name and version
Device model
Mobile Advertising ID (MAID), where available and permitted by your device settings
User Interaction History
History of your device’s interactions with served advertisements and digital content
Conversion & Attribution Data
Time elapsed between a served advertisement impression and a subsequent conversion event
Distribution of conversion activity by location and device characteristics
How we use your personal information.
We use your Personal Information to communicate with you, process financial transactions, provide you with information, and/or advertising relating to our products or services.
In particular, we use Device Information that we collect to help us improve and optimize our Site (for example, by generating analytics about how visitors browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Data collected through advertising and attribution pixels is used specifically for the following purposes:
Attribution: To determine whether a user who was exposed to one of our advertisements subsequently visited our Site or completed a desired action (a “conversion”).
Campaign measurement: To evaluate the reach and effectiveness of our advertising campaigns.
Frequency management: To limit the number of times you are shown the same advertisement.
Audience insights: To understand the geographic and device-level distribution of users who respond to our advertising.
Reporting: To provide us with aggregated data on advertising performance.
Sharing your personal information.
We share your Personal Information with third parties to help us provide a better experience. For example, we use Google Analytics to help us understand how our visitors use the Site. You can read more about how Google uses your Personal Information here:
You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
We also share data with iHeart Media and ArtsAI for advertising attribution and campaign measurement purposes, as described in the “Additional Data Collected Through Advertising & Attribution Technologies” section above. These partners are contractually obligated to use this information only for the purposes specified and in compliance with applicable law. ArtsAI’s privacy practices, including data retention periods and consumer opt-out options, are described in the ArtsAI Privacy Policy available at:
We do not sell your personal information to third parties.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
Behavioral advertising.
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You may opt-out of targeted advertising by visiting:
Facebook: https://www.facebook.com/ads/preferences/
Google: https://adssettings.google.com/
LinkedIn: https://www.linkedin.com/psettings/advertising
Bing: https://choice.microsoft.com/
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here:
To opt out of interest-based advertising through the Network Advertising Initiative, visit:
https://optout.networkadvertising.org
To manage advertising preferences on mobile devices, visit:
https://youradchoices.com/appchoices
You may also limit attribution data collection by adjusting your mobile device’s advertising ID settings:
iOS: Settings → Privacy & Security → Tracking → disable “Allow Apps to Request to Track”
Android: Settings → Privacy → Ads → enable “Opt out of Ads Personalization”
Please note that opting out does not prevent all data collection. Certain non-targeting data may still be collected for operational purposes such as fraud prevention, security, and site analytics.
Cookie consent and preference management.
When you visit this Site, you will be presented with a cookie consent notice that allows you to manage your preferences for advertising, analytics, and functional cookies. You may review or update your preferences at any time by clicking the “Manage Cookie Preferences” link in the cookie banner.
Do not track.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights.
If you are a European resident, you have the right to access the Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make a payment through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention.
When you interact with the Site, we will maintain your Personal Information for our records unless and until you ask us to delete this information.
With respect to data collected through third-party advertising pixels, our partners maintain their own retention schedules. ArtsAI, for example, deletes pixel-associated data (including device IDs and IP addresses) from active databases within 15 months following the conclusion of advertising services.
Changes to this policy.
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The “Last Updated” date at the top of this page reflects when this policy was most recently revised.
Contact us.
For more information about our privacy practices, if you have questions or if you would like to make a complaint, please contact us by email at or by mail using the details provided below:
Blue Star Insurance, LLC
7523 W Waters Avenue
Tampa, FL 33615
For questions specifically about data collected by our advertising and attribution partners, you may also contact ArtsAI directly through the contact information available at artsai.com/privacy.
